Saturday, July 7, 2007

Deciphering A Recruiter Ad

Looking for "Gynecology Jobs" in "Florida" in a larger recruiter database, I found two ads. These two ads seemed to represent two different jobs, but only at first glance. Recruiters do not tell you the locations of their "opportunities", but with just a few minutes of searching, you can sometimes find out.
Here are copies of the two ads, and here are the steps I took to find the name and phone number of the doctor in under 5 minutes.
And remember, recruiters fill the less desirable jobs. You may not want or need those jobs. The best way to find a physician job is direct mail!

Begin quote of ad one:

“A 129-bed full service hospital, located in Coastal Florida, is seeking a board certified Gynecologist to join an existing Gynecologist. This opportunity provides a competitive first year income guarantee, relocation, and marketing assistance.. The Medical Center is a progressive, community hospital providing personalized, quality health care for Indian River County and south Brevard County residents. The counties’ population total 250,000 with a catchment area of 80,000, and rapidly growing. The facility offers an array of inpatient and outpatient services including a new emergency services department, wound care with hyperbaric therapy, sleep disorders center, and an outpatient diagnostic center. This Medical Center has been recognized as a “Top 100 Hospital”, “Best Places to Work” for 2004 and 2005, Company of the Year for 2004 by the Indian River Chamber of Commerce and “Best Medical Center” by the Press Journal Reader’s Choice Award. Location Description Nestled in a surrounding of natural beauty and one of Florida’s authentic Treasure Coast communities on the Indian River Lagoon, this community is the famous home of America’s first National Wildlife Refuge, Pelican Island. You will discover beautiful beaches, attractive inland/oceanfront parks, plentiful shopping, libraries, live theater, and fine dining. Sebastian offers plenty of sites for fishing, marinas harboring boats of all sizes, fishing piers, a championship golf course, tennis courts, airport, and sports complex, including a newly renovated playground and skating facility. A sunny and warm climate lends itself to a variety of outdoor activities including various bike, jogging and walking paths throughout the area. This Community is an ideal location to live due to affordable housing, excellent public and private schools, as well as, several community colleges and universities nearby.”

End of quote of ad number one.

begin of quote of ad number two:

“Currently seeking a BC/BE Gynecologist to join an existing Gynecologist. This opportunity provides a competitive first year income guarantee, relocation, and marketing assistance. Medium-sized acute care facility that provides general medical and surgical services, a full service emergency room, an outpatient diagnostic center, wound care center, and home health services. This facility has earned reputation for providing quality healthcare for its patients with unmatched courtesy, competence, and compassion. Since its opening this hospital has maintained excellent survey scores by the JCAHO. Florida/No State Taxes!! Living and working is easy in this area, and the sleepy fishing village communities have come into the 21st century with a boom. Raising a family, seeking higher education, fulfilling employment, or just enjoying your retirement years, this is the perfect place to do it all. Located east of the famous surfing capital of the east coast of Florida, the inlet and barrier islands provide miles of oceanfront. Surrounded by water, whether you choice is the salty breezes of the Atlantic Ocean, the briny waters of the Indian River lagoon and the St. Sebastian river, or the fresh water bass fishing capital of the state, Fellsmere, we have it all.”

End of quote of ad number two.

I extracted the likely useful information from each ad:

Extracted from the first ad:
Join one other gynecologist (not a group)
129-bed full service hospital
Indian River County and south Brevard County
Medical Center has been recognized as a “Top 100 Hospital”, “Best Places to Work” for 2004 and 2005,
Company of the Year for 2004 by the Indian River Chamber of Commerce and “Best Medical Center” by the Press Journal Reader’s Choice Award.
community is the famous home of America’s first National Wildlife Refuge, Pelican Island
Sebastian

Extracted from second ad:
East of the famous surfing capital of the east coast of Florida, the inlet and barrier islands provide miles of oceanfront
Indian River lagoon and the St. Sebastian river, or the fresh water bass fishing capital of the state, Fellsmere

Here is what I searched based on the first ad:
“Pelican Island” turns out to be very close to the “Indian river lagoon”.
The website of Pelican Island” tells you that “the nearest community” is Sebastian, FL. Now I google “Sebastian, FL”, and check the Wikipedia entry on Sebastian.
The wikipedia article confirms all the data in both ads and now I am sure that it is actually only one position that both ads are presenting.

A look at the website of the hospital immediately confirms the “laurels” mentioned in the ad. The very informative hospital website further says everything you want to know about the hospital including the humble beginnings. It also confirms that it is a “129 bed hospital”. It turns out that the second ad is a pretty much an exact replica of the hospital ad, just with some of the identifying information removed.

What I searched based on the second ad:
I googled “Indian River Lagoon” and “Sebastian river” and “Fellsmere” in one line and this web search yields a little Google map with a town called “Sebastian” in the center. The rest of the steps are exactly the same as above.

The hospital website mentions exactly one solo physician in the specialty of gynecology: Dr. Jennifer XXX, with photo, address and telephone number. Pick up the phone and call her. What else do you need?